Yard Tennis Co.
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Yard Tennis Co. is a tennis equipment brand designed to provide a sustainable alternative in the world of tennis. Over 300 million tennis balls are produced each year, and they are almost always made from unsustainable, non-biodegradable materials. Yard Tennis Co. aspires to create biodegradable alternatives and easy-to-recycle packaging that reduces waste provided by tennis equipment.
It is accompanied by a stylish brand that makes sustainable decision-making feel cool. It targets younger, casual players rather than pros. It encourages this audience to get active and connect with their environment and make environmentally-friendly decisions through sustainable and stylish equipment with long lifespans.
Yard Tennis Co. is a tennis equipment brand designed to provide a sustainable alternative in the world of tennis. Over 300 million tennis balls are produced each year, and they are almost always made from unsustainable, non-biodegradable materials. Yard Tennis Co. aspires to create biodegradable alternatives and easy-to-recycle packaging that reduces waste provided by tennis equipment.
It is accompanied by a stylish brand that makes sustainable decision-making feel cool. It targets younger, casual players rather than pros. It encourages this audience to get active and connect with their environment and make environmentally-friendly decisions through sustainable and stylish equipment with long lifespans.
year
2026
timeframe
3.5 months
tools
Illustator, Photoshop, Figma, Lightroom
category
Branding
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