Project Name: Istanbul 2036 Olympic Bid
Project Type: Branding, wayfinding, iconography,
social media
Fall 2023
Group Members: Elizabeth Cohen, Hannah Oberdorf,
Vincent Ochwo, Katie Reynolds, Hanlin Zhang
This project was focused on building the branding for a hypothetical olympic bid in the future for Istanbul, Turkey. We analyzed the culture of the city and built a variety of deliverables for it. My focus within the group was developing the wayfinding signage, brochures, and environmental signage icons.