Project Name: The Brotherhood
Project Type: Branding, social media, photography
Spring 2025
Designer
Group Members: Braxton DeLauro, Hanlin Zhang, Sarah LeonardThis was a 4-person group project focused on promoting accountability within frat culture on Penn State’s campus with a focus on preventing gender-based violence and assaults. We wanted to try marketing not towards the victims, but towards the culture surrounding frequent perpetration.